privacy
policy

PRIVACY POLICY

Go Blue Tours, LLC

Last Updated: March 27, 2026

Introduction

Go Blue Tours, LLC (“Go Blue Tours,” “GBT,” “we,” “our,” or “us”) is committed to protecting the privacy of our customers and website visitors. This Privacy Policy describes how we collect, use, disclose, and safeguard your personal information when you visit our website at gobluetours.com, use our services, or communicate with us, including via SMS/text messaging.

By accessing or using our website or services, you agree to the terms of this Privacy Policy. If you do not agree, please do not use our website or services.

Information We Collect

We may collect the following types of information:

Personal Information: When you submit a form, make a reservation, or contact us, you may provide your name, email address, phone number, school name, travel destination preferences, group size, and payment information.

Automatically Collected Information: When you visit our website, we may automatically collect your IP address, browser type, device type, operating system, referring URLs, pages viewed, and the dates/times of your visits.

Cookie and Tracking Technologies

We use cookies and similar tracking technologies to enhance user experience, analyze website traffic, and improve our services. Users can configure their browser settings to refuse cookies; however, some features of the website may not function properly without them.

How We Use Your Information

We use the information we collect for the following purposes:

• To respond to your inquiries and provide information about our travel packages and services
• To process reservations, payments, and transactions
• To personalize your experience and tailor content to your interests
• To send transactional communications related to your trip (booking confirmations, itinerary updates, travel alerts)
• To send promotional communications, including SMS/text messages, if you have opted in
• To improve our website, customer service, and overall offerings
• To administer contests, promotions, surveys, or other site features
• To comply with applicable laws, regulations, and legal processes

SMS Opt-In and Communication

How We Obtain Consent: Users opt in to receive SMS messages from Go Blue Tours by submitting a form on our website (such as booking, inquiry, or contact forms) and explicitly checking an optional consent checkbox agreeing to receive text messages. Consent is not a condition of purchase.

By providing your mobile phone number and explicitly opting in through our website forms, you consent to receive SMS/text messages from Go Blue Tours. These messages may include:

• Responses to your trip inquiries
• Booking confirmations and travel updates
• Occasional promotional offers related to your travel and bookings
• Customer service communications

Message Frequency: Message frequency varies based on your interactions and travel timeline.

Message and Data Rates: Message and data rates may apply. Please contact your wireless carrier for details about your text messaging plan.

Opt-Out: You may opt out of receiving text messages at any time by replying STOP to the number you received messages from Go Blue Tours. After opting out, you will receive a one-time confirmation message. You will no longer receive SMS messages from Go Blue Tours unless you re-subscribe.

Help: For assistance, reply HELP to any message, or contact us at [email protected] or (855) 224-6258.

Consent Is Not Required for Purchase: Your consent to receive SMS/text messages is not a condition of purchasing any goods or services from Go Blue Tours.

IMPORTANT: No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties, except for aggregators and providers of the text message services.

SMS Data Sharing Policy

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties, except for aggregators and providers of the text messaging services.

Disclosure of Information to Third Parties

We do not sell, trade, or otherwise transfer your personally identifiable information to outside parties, except in the following circumstances:

• Trusted service providers who assist us in operating our website, conducting our business, or servicing you, provided they agree to keep your information confidential (e.g., payment processors, travel partners, hotel and airline partners)
• When required by law, regulation, subpoena, court order, or governmental request
• To enforce our Terms and Conditions or protect our rights, property, or safety
• In connection with a merger, acquisition, or sale of all or a portion of our assets, with notice to you

IMPORTANT: All of the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

Non-personally identifiable visitor information may be provided to third parties for marketing, advertising, or other uses.

Third-Party Links

Our website may contain links to third-party websites, including hotel partners, airlines, travel insurance providers, and social media platforms. These third-party sites have separate and independent privacy policies. We have no responsibility or liability for the content, activities, or privacy practices of these linked sites. We encourage you to review the privacy policies of any third-party websites you visit.

Data Security

We implement a variety of security measures to maintain the safety of your personal information. All sensitive information, including payment data, is transmitted via Secure Socket Layer (SSL) technology and encrypted in our databases. After a transaction, your private financial information (credit card numbers, Social Security numbers, etc.) will not be stored on our servers.

While we strive to protect your personal information, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security but are committed to implementing industry-standard safeguards.

California Online Privacy Protection Act (CalOPPA)

In accordance with CalOPPA, we agree to the following:

• Users can visit our site anonymously
• Our Privacy Policy link is accessible from our home page and includes the word “Privacy”
• Users will be notified of any privacy policy changes on this page
• Users can change their personal information by emailing us at [email protected]

Do Not Track Signals: We honor Do Not Track signals when supported by your browser. We do not plant cookies or use advertising when a Do Not Track signal is detected.

Children’s Online Privacy Protection Act (COPPA)

We do not knowingly collect personal information from children under the age of 13. Our website and services are not directed at children under 13. If we discover that we have collected personal information from a child under 13 without parental consent, we will delete that information promptly. If you believe we have collected information from a child under 13, please contact us immediately.

Your Rights and Choices

You have the following rights regarding your personal information:

Access and Correction: You may request access to or correction of your personal information by contacting us.

Opt-Out of Marketing Emails: You may unsubscribe from marketing emails by clicking the “unsubscribe” link in any email.

Opt-Out of SMS: Reply STOP to the number you received messages from Go Blue Tours, or contact us directly.

Data Deletion: You may request deletion of your personal information by emailing [email protected]. Please note that certain information may be retained as required by law or for legitimate business purposes.

Changes to This Privacy Policy

We reserve the right to update this Privacy Policy at any time. Changes will be posted on this page with an updated “Last Updated” date. We encourage you to review this page periodically. Your continued use of our website or services after changes are posted constitutes your acceptance of the revised policy.

Contact Us

If you have any questions regarding this Privacy Policy, you may contact us at:

Go Blue Tours, LLC 100 Central St. Suite #205 Middleton, MA 01949 Email: [email protected] Phone: (855) 224-6258 Website: www.gobluetours.com